If you have an interest in pursuing a career in marketing, there are many options available. These options include in-house marketing, freelance work, or social media marketing. If you want to manage all aspects of marketing for a company, in-house marketing may be a good option. This type of work has many benefits and is a great choice if your passion is marketing.
Marketing freelance
There are several options for those who want to pursue freelance marketing as a profession. There are two options. You can either create your own site or use Upwork's freelancer platform. This allows companies to outsource certain tasks to freelancers. If you are just starting out, however, you may not find retainer customers until you gain some experience.
A good understanding of Google Analytics and Google SEO is essential if you want to freelance in digital marketing. Also, freelance marketers need to know how audit websites and look for reasons for low conversions and bounce rates. They must also be able to analyze and gather data in order to make informed decisions.
Email marketing
Email marketer is a highly skilled job. It involves designing and running targeted campaigns. This campaign must have click-through rates, connectivity and lead generation in mind. Email marketers may also have knowledge of social media marketing. There are many career options in email marketing.
A beginner email marketer will learn how to write copy and analyze marketing campaigns. The next step is to lead a team. Many people choose to become market researchers or managers of whole marketing departments.
Social media marketing
A career in social media marketing requires extensive training and experience. It requires leadership skills and motivation. The key skills required for social media managers include a thorough knowledge of social networks, budget management skills, and the ability foster professional relationships on the internet. While many employers prefer applicants with a bachelor's degree or higher, associate degrees, certificates, and bootcamps are also acceptable. Internships are a great way of gaining experience.
A bachelor's is the best education requirement for entry level jobs in social marketing. Some employers require a degree in marketing, while others accept certificates from vocational schools. Consider attending a social marketing bootcamp if you are unsure what your educational background will look like. There you'll get to work with industry professionals and get practical experience.
In-house marketing
In-house marketing is a great way to learn about different industries while working at one company. By working in an industry you can learn best practices and apply them to your own. In-house companies often have multiple clients so you will need to be familiar with the differences and the needs of each client. You will also benefit from the agency environment's encouragement of brainstorming and regular meetings. This will allow you to develop your skills in many areas of marketing.
Working in a marketing agency can also be a great opportunity to specialize in a specific area of marketing and to learn from talented colleagues. Although it can be challenging, you won't have complete control over your budget and deadlines. Also, you don't have final say over campaign direction. It's important that you are prepared to work under pressure while meeting deadlines. Some people are better suited for structured environments, while others thrive under pressure.
Marketing Agency
If you're interested in a career in agency marketing, there are a number of things to consider. These companies often provide an environment that encourages creativity and meritocracy, making it possible to go from intern to account manager to artist director. Because of the agency structure, it is not unusual for employees to change agencies. Additionally, an agency marketing career path can be very lucrative.
Agency marketers are responsible for developing a client's brand and/or service. You will be working with like-minded marketers in many different disciplines. Whether you're working with fast-moving consumer goods or creating campaigns for charities, you'll have a variety of opportunities to develop and grow.